Understanding the Modern Marketing Mix – The Ps and Cs of Marketing Strategy
Trends in marketing come and go, but at the core of every successful marketing strategy of the last 60 years have been specific principles. These elements focus the plan and give the business owner the best possible chance of successfully marketing their product to their ideal consumer. The ways that these elements come together is called the “marketing mix.” The marketing mix definition is a set of actions that a company uses to promote its products or services as part of an overall marketing p ...
