DEFINE YOUR CONTENT MARKETING GOALS
What are your campaign goals, and how can content help you achieve them? Developing quality content is no small task, so it is important to develop a plan for success. Think about the content opportunities available to you; website links (blog posts for example), infographics, video, pictures, apps, contests, games, and more. Set a plan that outlines the type of content that you will create, and how it will be used. Consider your audience and how you will reach them; then create content that is both engaging and persuasive. Easy right? 🙂
CREATE HIGH QUALITY CONTENT
Let’s face it; creating high quality content is not easy. It is a time intensive process, and it’s is vital to online success. Armed with a solid content plan, it is time to refine & create. Think about ways in which your content creation efforts can be scaled. For example, you might have an eBook that can be turned into a series of blogposts & social media promotions. Remember, focus on producing quality content that resonates with your audience, but also persuades and incites action; ultimately leading to the conversion or sale.
CONTENT DISTRIBUTION & PROMOTION
What’s the point of creating fantastic content if nobody sees it? With your content ready, and paired to the appropriate channel (blogs, Facebook, YouTube, Pinterest, Instagram, etc.), it’s time to schedule and prepare for everything for release. Your content should be distributed strategically, by pushing out releases first to your blog or company websites, and then following with promotion through email and social media.