This past week, Google rolled out an update to their local search algorithm. You know, the algorithm that ranks the listings that appear on Google Maps? Google has not released a lot of formal information about the update, but ‘Pigeon’ is being tracked closely by the SEO industry.
The new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. The algorithm also improves their distance and location ranking parameters.
The Pigeon update is said to tie Google Local Rankings more closely to traditional search ranking signals. Meaning, it rewards those businesses that have invested in marketing and SEO services to establish authority for their website.
The update seemed to also benefit local business directories, bringing them up in search rankings. It seems that local businesses that have built a strong profile of local citations could benefit as well.
Local citations have been an important factor in local search, and will continue to be. The important takeaway is that local businesses needs to worry about more than creating business listings and getting positive customer reviews.
As always, SEO is an ever shifting landscape, given all the changes (improvements) that Google continues to roll out. For small business owners this can be a real challenge. We understand that, and that is why we are here to help. Let Gold Promotion act as the internet marketing department for your business.
Internet marketing is something even small businesses need to be taking advantage of. If you are not actively investing in your online presence, then you are leaving the door open to competition. Don’t get left behind.
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