Understanding the Modern Marketing Mix – The Ps and Cs of Marketing Strategy

Trends in marketing come and go, but at the core of every successful marketing strategy of the last 60 years have been specific principles. These elements focus the plan and give the business owner the best possible chance of successfully marketing their product to their ideal consumer. The ways that these elements come together is called the “marketing mix.” The marketing mix definition is a set of actions that a company uses to promote its products or services as part of an overall marketing p ...

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Gold Promotion Recognized As Top Digital Agency

We are proud to have been recognized as top-tier digital marketers by several industry publications, such as top branding agency and top marketing consultant on Expertise.com as well as a top PPC company on Upcity.com.   Top Branding Agency on Expertise – https://www.expertise.com/ma/boston/branding-agencies Top Rated Marketing Consultant – https://www.expertise.com/ma/boston/marketing-consultants   In digital marketing very little stays constant, so we are always leveling ...

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Creating a Marketing Mix – Promotion Drives Sales & Growth

THE MARKETING MIX – 4P’S OF MARKETING The marketing mix (also known as the Four P’s) is a foundational element in business, as it establishes a go-to-market strategy for all products and services.  The marketing mix refers to four broad levels of marketing strategy: Product (the good or service), Price (consumer cost), Place (the location where the product is marketed), and Promotion (the advertising and sales activities). The 4 P’s can guide product development and plans for reaching pros ...

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New Lead-Gen Focused Live Chat Service Helps SMB’s with 24×7 Coverage

Gold Promotion is proud to announce LiveTransfer.IO – a 24×7 live chat service purpose-built for lead generation. The service provides live chat agents 24-hours a day for industries that demand a level of customer service that automated chat bots cannot provide. Bots can be great, but in many verticals, a human touch is needed. The LiveTransfer.IO chat service was created to bridge that gap for small businesses everywhere, that have traditionally struggled to provide sales & customer s ...

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Digital Marketing in 2018 – Growth Hacking Our Way Forward

Hi! Ryan Schulz, founder of Gold Promotion, here with a long-overdue blog post and company update. Since starting the digital agency in 2014, the business has gone through quite an evolution. During this time, we have explored multiple models from affiliate marketing to client services to lead generation, and have increased our sophistication both from a tactical level and from a business perspective. We have had the pleasure of working with a variety of clients, both B2B and B2C, on projects of ...

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Online Lead Generation for Local Boston Business

We know things have been quiet, but this is with good reason. For the last several months we have been building our network of lead generation websites and online properties in preparation for our push into the Greater Boston service area. We are pleased to announce that the network is now live, and we are beginning to meet with Boston area companies to discuss potential partnerships. ...

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