READY TO GET STARTED WITH INFLUENCER MARKETING?
Define Your Program Strategy & Goals
As with most things in business & marketing, you must start with a solid plan for success.
- Generate Awareness
- Build Brand & Trust
- Generate Press & Buzz
- Social Selling
- Customer Loyalty
To accompany the four Ps of classical marketing, marketers would do well to instill the digital four Cs, around conversation, collaboration, culture and compensation.
Influencer Identification & Selection
Decide what type of influencer to work with and how they align with campaign goals.
Influence marketing works by speaking to an individual, group of individuals or a type of individual that has sway in a niche or market, instead of trying to directly appeal to the whole.
Develop Content & Promotional Strategy
Create content & offers that are useful, funny, interesting, or otherwise valuable.
- Blog Posts
- User Generated
- Content Contests
- Affiliate Program
Influencers care about their content and their readers, or they wouldn’t be influential. If brands want to succeed with influencers, they have to first develop a relationship that is valuable for both sides.
Influencer Outreach & Engagement
Effective outreach is the engine for your influencer marketing program.
- Social Media
- Research Hashtags
- Research Bloggers
- E-Mail Outreach
- Outreach Tools
If you can engage the influencer’s passions, and work with them to craft a compelling logical appeal, then you can leverage the credibility of the influencer to actually sway hearts and minds.
Monitor & Track Key Performance Metrics
Leverage technology to measure success and make data-backed decisions.
- Define Measurables
- Google Alerts
- Social Media Monitoring
- Analytics & Reporting
We must move from numbers keeping score to numbers that drive better actions.
Influencer Program Workflow & Automation
Streamline operations with best-in-class technologies and intelligent process.
Traffic and followers are only meaningful to the extent that the influencer is reaching your brand’s target audience.