Creating a Marketing Mix – Promotion Drives Sales & Growth
THE MARKETING MIX – 4P’S OF MARKETING The marketing mix (also known as the Four P’s) is a foundational element in business, as it establishes a go-to-market strategy for all products and services. The marketing mix refers to four broad levels of marketing strategy: Product (the good or service), Price (consumer cost), Place (the location where the product is marketed), and Promotion (the advertising and sales activities). The 4 P’s can guide product development and plans for reaching pros ...
