Paid Search Sees Positive Growth Once Again

The first quarter of 2014 again saw positive growth in Paid Search. Search engine advertising rose 8 percent year over year, according to IgnitionOne’s latest report.

The report looked at paid search trends in Q1, looking at search performance across the IgniteOne platform which is used by major brands and agencies.

Paid search clicks rose 5 percent and click-through-rates (CTR) were up 23 percent. Impressions fell again, dropping 15 percent year over year.

The drop in impressions, according to the report, is due to the increase in mobile searches where there is less space for advertising in the search results. However, these mobile searches have been highly efficient for advertisers, as the effective CPM for mobile ads rose 27 percent as compared to 2013.

More details can be found in the full report.

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ryan

Founder at Gold Promotion

I founded Gold Promotion to provide an enterprise-class digital marketing service, but make it accessible to companies of all sizes. We combine best-in-class digital technologies with creativity and intelligence; to offer comprehensive digital marketing solutions that are perfectly tailored to the client. You get exactly what you need, and at less cost than those offering a one-size-fits-all solution.

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