The information architecture for a website is the overall structure for the site as it relates to navigation and crawlability. It takes into consideration the organic keywords & topics that are being targeted, user experience, content categorization for topical relevance, internal linking structure, crawl budget, and instructions for search engine spiders. The IA Plan serves as a roadmap for SEO, content planning, and publishing.
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We take the time to understand your business and target market and then use a variety of tools and techniques to gather data on search results and user behavior. This is advanced keyword research that combines user intent and content planning, with SERP analysis to identify “quick-win” SEO opportunities within your market. By identifying popular topics that your customers are already interested in and then scoring those topics by difficulty, we can create a content plan that will help you get the visibility that you need.
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If you need extra technical chops we’ve got ’em. We can handle advanced implementations including javascript frameworks, dynamic content, e-commerce, and multi-language websites. From robots.txt and custom sitemaps to large website migrations, we’ve got you covered. We’ll help you optimize your content for better relevancy and fix any technical issues that were uncovered through the technical SEO audit.
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Google is evolving so they can deliver an experience beyond traditional web results. Artificial Intelligence is being used heavily to read structured data markup like JSON-LD schema to improve search results and build the knowledge graph. Properly implemented schema markup will enhance your knowledge graph and rich snippets with structured data including things like product availability, price, faq, and location.
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We combine technical SEO with great copywriting, to bring you more clicks and all the benefits that an increased CTR brings. Forget the generic titles and meta descriptions. We write to pique interest and incite clicks, making sure our copy is tuned for both SEO and direct response, and then apply that at scale. Get handcrafted copy for meta tags and title titles on key pages or generate them dynamically on e-commerce and other large sites.
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Content development to cover a range of uses across every stage of the marketing funnel; from expert SEO copywriting to educational content, we have you covered. We source writers with relevant industry experience to help you with editorial quality SEO content, technical writing, ebooks, web copy, blog posts, and other short and long-form content.
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We create a catalog of all content on the website with a focus on onpage factors such as content length, uniqueness, spelling, grammar, keyword density, and topical relevancy combined with page-level performance KPI’s from Google Search Console & Analytics for organic search traffic and user engagement (such as time on site, pages visited, bounce rate, conversions). You will receive a summary of our findings to outline areas of opportunity and a content plan with options to improve and expand upon existing content marketing efforts.
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We crawl your website to collect data on every aspect of onsite SEO to identify assets and determine areas that need improvement. The audit presents detailed information such as analysis of each page (URL) of your website including data on user analytics, speed, user experience, content length, linking, metadata, canonical issues, crawl directives, server errors, etc. We provide you with a summary of our findings and a prioritized action plan for addressing opportunities for improvement.
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An SEO consultant will learn about your business and goals including your target market and competition in search. We evaluate a number of factors including your online presence, popularity, user experience, the history of the website, technical SEO implementation, your online competition, etc. and then develop a detailed strategy outlining the specific steps that we will take when optimizing your website and building your presence in search. Our data-backed SEO strategies are ROI focused and perfectly aligned with your goals & budget.
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