The information architecture for a website is the overall structure for the site as it relates to navigation and crawlability. It takes into consideration the organic keywords & topics that are being targeted, user experience, content categorization for topical relevance, internal linking structure, crawl budget, and instructions for search engine spiders. The IA Plan serves as a roadmap for SEO, content planning, and publishing.
![Information Architecture](https://goldpromotion.com/wp-content/uploads/2020/07/information-architecture-200x1510.png)