Information Architecture

The information architecture for a website is the overall structure for the site as it relates to navigation and crawlability. It takes into consideration the organic keywords & topics that are being targeted, user experience, content categorization for topical relevance, internal linking structure, crawl budget, and instructions for search engine spiders. The IA Plan serves as a roadmap for SEO, content planning, and publishing.

Seo Category: On Site Seo.