GMB is a must-have for local businesses to improve their visibility in local search. We build attractive, on-brand Google My Business (GMB) listings that are fully optimized for SEO including business category optimization, description and sales copy for products & services. High-quality images and videos enhance the listing and drive impressions and visits both to local stores and on the web. Proper tracking and full integration with the other Google services provide variable insights for advertising, content marketing, and sales promotions.
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Video can be a great way to promote and build awareness. It is an an important part in digital marketing and SEO strategy. We work with talented video marketing agencies to produce SEO optimized video content and then plublish it on top video portals like YouTube, Vimeo and Dailymotion.
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Online press releases can be used to make announcements on company developments, accomplishments, and other events. They not only generate awareness which can lead to additional PR opportunities, but they also create branded links which can be great for traffic and SEO.
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Creating high-quality infographics and other types of rich media like ebooks, slide presentations and PDF files can be a great way to present and simplify information in a format that is engaging, sharable, and great for link building and demonstrating expertise & authority.
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We locate highly relevant industry websites and associations that add credibility to your business while boosting overall authority and evaluate opportunities for both link building and as a potential referral source for qualified traffic. Exposure on industry websites is great for SEO and can open up opportunities for referrals, advertising, and partner marketing.
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We find high-quality local search engine directories and review sites for your specific vertical and create highly relevant SEO optimized listings that are on-brand and up-to-date with info on the business locations and the products and services offered. We ensure that all citations are accurate to match Google My Business including website, phone number, address, and links to social profiles and rich media whenever possible. We provide only the highest quality citations for Local SEO.
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Our systems are constantly crawling the web for authors on high authority blogs and industry websites as well as on social media sites like Facebook, Instagram, Twitter, and YouTube. We use this information to find authors and websites that fit our target audience and interests. The goal is to reach out and build relationships and earn coverage on niche blogs and on social.
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We use the inbound link audit for your website and perform competitive benchmarking by auditing the link profile for your top competitors in organic search. We analyze the off-page elements for the top websites listed by your target keyword queries to better understand what is required to win a high placement in the SERP. An appropriate link building strategy is then designed in order to rank highly while remaining safe from Google penalties. Our goal is to earn links through targeted outreach that promotes the website and your fantastic content.
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We scan major social media sites to quantify social activity for your website to determine how well-integrated social is into your web & content marketing strategy as well as uncover popular content and areas of interest to boost readership and virality. Social media can build awareness and drive referral traffic, but it is also a quality and trust signal for both customers and Google, so it’s important to leverage it for research and influence.
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We perform an in-depth link analysis of the inbound links for your website- a catalog of incoming links and information from Google Search Console and several 3rd party SEO Analytics tools. The link profile allows us to look at link type, traffic, authority, trust, along with anchor text usage and screen for toxic links. The audit is fundamental and the first step in diagnosing link-related rankings issues and planning for future promotional campaigns.
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