CASE STUDY: Landscape Supply Company Marketing

THE CHALLENGE

South Shore Landscape Supply had been in the process of launching a new website for their business, but they ran into trouble with their web developer, and progress on the project had stalled. With only a partial website and place, South Shore Landscape Supply was looking to engage with a professional web marketing company to get the job done right. They needed a high-quality website; delivered on-time & within budget.

THE GOAL

  • To create a professional website that accurately represents the business and the product lines sold.
  • To provide a great user experience to the customer.
  • To make it easy for customers to contact the business as well as build and request a custom quote online.
  • To create a website that is scalable, easy to update, and manage.
  • To create a website that performs well in both Bing and Google search.

THE SOLUTION

Gold Promotion designed & developed a hybrid e-commerce / lead generation website that is mobile responsive & SEO optimized, and built upon WordPress & WooCommerce. The website features over 250 products from multiple vendors and represents a major cross-section from all major product lines. It incorporates large calls-to-action such as click-to-call buttons as well a custom function to allow customers to build a shopping list, and then request a quote from sales. The website sends email leads directly to sales, but also provides integration for email marketing, marketing automation, & CRM.

THE RESULTS

South Shore Landscape Supply now has a modern website that is attractive and useful to the customer. It does a great job representing the business, and since re-launch initial SEO gains from have resulted in a 2x increase in organic traffic from Google.

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