Professional SEO Services
Most SEO & digital marketing agencies promise results but provide little transparency, and there is no guarantee that their services will deliver. Well, we don’t make empty promises. This is a performance focused SEO agency with proven results. You may have tried to optimize your website in-house or spent thousands of dollars on a bad SEO company; potentially losing time & money because other SEO services companies had minimal results and provided little return on your marketing investment. We are here to change that. Our professional Search Engine Optimization services will help you get found online, results guaranteed.
A successful SEO program should be tied to measurable results and KPI’s such as % increased traffic, # of leads generated, and the overall return on investment (ROI).
Professional search engine optimization is about much more than building links or creating fantastic content filled with specific keywords. Good SEO is about strategy; one that yields measurable results and is a significant source of revenue. Your visitors are actively searching for a product to buy or vendor to hire. They want a solution or an answer to a question, so they ask the smartest person they know. Google. With the right SEO strategy, you can create engaging content and gain credibility to be listed high in the search results, where you are much more likely to earn their visit.
Google is constantly evolving, and we ensure that you stay on top of the game and well within Google’s guidelines. Our SEO strategies are designed to keep you safe from Google algorithm updates because we always play by the rules. This is the only way to reliably provide the long term sustainable results that successful businesses require.
Our unique process is both transparent and collaborative.
Every SEO engagement begins with a strategy session with an SEO specialist to discuss your business and the goals for the SEO and digital marketing programs. We want to hear about what is important to you, and discuss ways to unlock new sources of revenue and growth.
During the session, we will give you actionable recommendations and discuss a plan that is data-driven, measurable, and designed to meet your individual business goals. Our consultative process enables us to develop an SEO plan that is integrated into the overall digital marketing program and go-to-market strategy. We’ll use intent-based content strategy, great copywriting, and technical SEO expertise, to design an SEO program to capture the first page of Google, more website traffic, and the attention of your ideal client.
The Elements of a Successful SEO Program
PHASE 01: ON PAGE SEO
Search Engine Optimization Strategy
An SEO consultant will learn about your business and goals including your target market and competition in search. We evaluate a number of factors including your online presence, popularity, user experience, the history of the website, technical SEO implementation, your online competition, etc. and then develop a detailed strategy outlining the specific steps that we will take when optimizing your website and building your presence in search. Our data-backed SEO strategies are ROI focused and perfectly aligned with your goals & budget.
Technical SEO Audit
We crawl your website to collect data on every aspect of onsite SEO to identify assets and determine areas that need improvement. The audit presents detailed information such as analysis of each page (URL) of your website including data on user analytics, speed, user experience, content length, linking, metadata, canonical issues, crawl directives, server errors, etc. We provide you with a summary of our findings and a prioritized action plan for addressing opportunities for improvement.
SEO Content Audit
We create a catalog of all content on the website with a focus on onpage factors such as content length, uniqueness, spelling, grammar, keyword density, and topical relevancy combined with page-level performance KPI’s from Google Search Console & Analytics for organic search traffic and user engagement (such as time on site, pages visited, bounce rate, conversions). You will receive a summary of our findings to outline areas of opportunity and a content plan with options to improve and expand upon existing content marketing efforts.
SEO Content Development
Content development to cover a range of uses across every stage of the marketing funnel; from expert SEO copywriting to educational content, we have you covered. We source writers with relevant industry experience to help you with editorial quality SEO content, technical writing, ebooks, web copy, blog posts, and other short and long-form content.
Title & Meta Tag Writing
We combine technical SEO with great copywriting, to bring you more clicks and all the benefits that an increased CTR brings. Forget the generic titles and meta descriptions. We write to pique interest and incite clicks, making sure our copy is tuned for both SEO and direct response, and then apply that at scale. Get handcrafted copy for meta tags and title titles on key pages or generate them dynamically on e-commerce and other large sites.
Structured Data Markup
Google is evolving so they can deliver an experience beyond traditional web results. Artificial Intelligence is being used heavily to read structured data markup like JSON-LD schema to improve search results and build the knowledge graph. Properly implemented schema markup will enhance your knowledge graph and rich snippets with structured data including things like product availability, price, faq, and location.
Additional On Page SEO
If you need extra technical chops we’ve got ’em. We can handle advanced implementations including javascript frameworks, dynamic content, e-commerce, and multi-language websites. From robots.txt and custom sitemaps to large website migrations, we’ve got you covered. We’ll help you optimize your content for better relevancy and fix any technical issues that were uncovered through the technical SEO audit.
Keyword Research
We take the time to understand your business and target market and then use a variety of tools and techniques to gather data on search results and user behavior. This is advanced keyword research that combines user intent and content planning, with SERP analysis to identify “quick-win” SEO opportunities within your market. By identifying popular topics that your customers are already interested in and then scoring those topics by difficulty, we can create a content plan that will help you get the visibility that you need.
Information Architecture
The information architecture for a website is the overall structure for the site as it relates to navigation and crawlability. It takes into consideration the organic keywords & topics that are being targeted, user experience, content categorization for topical relevance, internal linking structure, crawl budget, and instructions for search engine spiders. The IA Plan serves as a roadmap for SEO, content planning, and publishing.
PHASE 02: OFF PAGE SEO
Inbound Link Audit
We perform an in-depth link analysis of the inbound links for your website- a catalog of incoming links and information from Google Search Console and several 3rd party SEO Analytics tools. The link profile allows us to look at link type, traffic, authority, trust, along with anchor text usage and screen for toxic links. The audit is fundamental and the first step in diagnosing link-related rankings issues and planning for future promotional campaigns.
Social Signals Audit
We scan major social media sites to quantify social activity for your website to determine how well-integrated social is into your web & content marketing strategy as well as uncover popular content and areas of interest to boost readership and virality. Social media can build awareness and drive referral traffic, but it is also a quality and trust signal for both customers and Google, so it’s important to leverage it for research and influence.
Link Building Strategy
We use the inbound link audit for your website and perform competitive benchmarking by auditing the link profile for your top competitors in organic search. We analyze the off-page elements for the top websites listed by your target keyword queries to better understand what is required to win a high placement in the SERP. An appropriate link building strategy is then designed in order to rank highly while remaining safe from Google penalties. Our goal is to earn links through targeted outreach that promotes the website and your fantastic content.
Blogger / Influencer Outreach
Our systems are constantly crawling the web for authors on high authority blogs and industry websites as well as on social media sites like Facebook, Instagram, Twitter, and YouTube. We use this information to find authors and websites that fit our target audience and interests. The goal is to reach out and build relationships and earn coverage on niche blogs and on social.
Local Citation Building
We find high-quality local search engine directories and review sites for your specific vertical and create highly relevant SEO optimized listings that are on-brand and up-to-date with info on the business locations and the products and services offered. We ensure that all citations are accurate to match Google My Business including website, phone number, address, and links to social profiles and rich media whenever possible. We provide only the highest quality citations for Local SEO.
Industry Associations & Industry Websites
We locate highly relevant industry websites and associations that add credibility to your business while boosting overall authority and evaluate opportunities for both link building and as a potential referral source for qualified traffic. Exposure on industry websites is great for SEO and can open up opportunities for referrals, advertising, and partner marketing.
Infographics & Rich Media
Creating high-quality infographics and other types of rich media like ebooks, slide presentations and PDF files can be a great way to present and simplify information in a format that is engaging, sharable, and great for link building and demonstrating expertise & authority.
Press Release Writing & Distribution
Online press releases can be used to make announcements on company developments, accomplishments, and other events. They not only generate awareness which can lead to additional PR opportunities, but they also create branded links which can be great for traffic and SEO.
Video SEO
Video can be a great way to promote and build awareness. It is an an important part in digital marketing and SEO strategy. We work with talented video marketing agencies to produce SEO optimized video content and then plublish it on top video portals like YouTube, Vimeo and Dailymotion.
Google My Business
GMB is a must-have for local businesses to improve their visibility in local search. We build attractive, on-brand Google My Business (GMB) listings that are fully optimized for SEO including business category optimization, description and sales copy for products & services. High-quality images and videos enhance the listing and drive impressions and visits both to local stores and on the web. Proper tracking and full integration with the other Google services provide variable insights for advertising, content marketing, and sales promotions.
What can you expect from our full-service SEO program?
Professional SEO Services
We pride ourselves on providing results-based SEO services. During your consultation, we will discuss and evaluate your unique requirements and design an SEO campaign that is tailored to your business and backed by data-backed results.
Specialized SEO Consulting
We understand that every business is different. Competition varies from search to search. Strategies can make sense in one market, but don’t work in the next. We work closely with each of our clients in order to fully understand their needs and provide a custom SEO strategy.
Monthly SEO Reporting
You will receive detailed monthly SEO reports that are both data-packed and easy to understand. We focus on uncovering opportunities and measuring essential key performance indicators (KPI’s) to simplify reporting on campaign performance thereby proving our success.
Advanced SEO Tools & Services
Our SEO services and strategies are enabled by best of breed SEO tools that provide things like data, research, project management, analytics, and reporting. Some of the tools used in our client campaigns include Google Search Console, Google Analytics, Screaming Frog, AHREFS, SEMRush, Majestic, among others.
Proprietary SEO Strategy
The fast-paced and ever-changing environment that Google has created for search has made data-backed research and testing more important to SEO success. We stay at the forefront of the SEO industry and have extensive experience and ongoing testing to develop SEO techniques to rank highly in search engines like Google, Bing, and YouTube both quickly and safely.
White Hat SEO Campaigns
Each one of our clients works directly with a dedicated SEO specialist to plan and execute both onsite and offsite SEO services throughout the campaign.
We offer a few standard SEO packages for small businesses as well as custom plans for larger content development needs and for enterprise SEO. You can outsource SEO to us or we can work with your existing SEO team.
Full-service SEO clients will work directly with Founder & President, Ryan Schulz. You will be working with a 15+ year SEO expert, not an account manager like at some of the big agencies.
We closely follow best practices like Google Webmaster Guidelines and the Bing Webmaster Guidelines and ensure that only safe and effective practices are used to optimize and improve your website rankings. Search rankings are easily achieved by mixing technical SEO & on-page, great content marketing, and quality link acquisition.
When you work with Gold Promotion, you will be gaining more than an SEO agency; you will be getting a partner that you can trust.
