DIGITAL MARKETING – PROJECT DISCOVERY Why would your customers choose to buy from you over your competitors? (be specific about your value proposition)*What is the typical sales process/cycle? EX: customer calls, then fills form, then sets appointment etc.*What are the short and long term goals of the company?*What product or service would you like to sell more of?*What is the average Lifetime Value of your average customer? This is your profit over the life of that customer*Who is your ideal client?*What level of Inbound Marketing knowledge exists within the company?*NoneA littleA lotHave you had previous SEO on your site? If so, please check the investment level.*Less than $500 per month$500-$2,500 per month$2,500-$5,000 per monthMore than $5,000 per monthPlease write as many keywords as you can think of that you would like to target online. (Keywords are words typed into google that your website will be visible for, example “Boston Chiropractor”)*Please write as many keywords as you can think of that you would like to target online. (Keywords are words typed into google that your website will be visible for, example “Boston Chiropractor”)*How many additional customers would you like to acquire a month? Please set a number.*What types of marketing are you doing? Check all that apply*SEO (Search Engine Optimization)PPC (Pay Per Click)Content MarketingRTB (Real Time Bidding)Video MarketingSocial MediaInfluencer MarketingPublic Relations (PR)Offline Print, Radio, MediaWhat would you say has been your most effective advertising method?What would you say has been your least effective advertising method?*What is your marketing budget?*I don't have one. 🙁Less than $5,000 per month$5,000-10,000 per month10,000-$25,000 per month$25,000-$50,000 per monthMore than $50,000 per monthDo you offer any special promotions to new customers? If so, what are they?*Who is your competition?*What is your budget range for getting new customers?*What is your biggest concern about working with an online marketing company?* This iframe contains the logic required to handle Ajax powered Gravity Forms.