CASE STUDY: IT Company Marketing

THE CHALLENGE

All IT Supported is a Boston-based IT support company that services customers nationwide, and primarily markets themselves through the company website. Although the website has been around for many years, it was not generating the leads it once was. The company knew that this was due to a loss in search engine rankings, and they enlisted Gold Promotion to help.

THE GOAL

  • Understand how the company website is currently performing in search.
  • Develop a search engine optimization strategy to increase web presence for the Greater Boston area.
  • Develop SEO roadmap and plan for future website initiatives.
  • Prove viability of SEO program.
  • Implement reporting solution to measure campaign success.

THE SOLUTION

Gold Promotion was hired to perform a full SEO audit of the company website, and to develop a strategy to increase the presence in Google search. The company website was indexed and audited for onsite problems, and an in-depth backlink analysis was also performed. An SEO plan was developed by combining comprehensive keyword research with analysis of SEO competition. An offsite SEO program was developed as well, which includes ongoing strategic link building to increase search engine rankings.

THE RESULTS

Within 6 months the company website secured page one positions for their top 5 local keywords.

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