CASE STUDY: Healthcare Marketing

THE CHALLENGE

Parrelli Optical, a massachusets based chain of eye doctors, was looking to add new patients to a Cambridge, MA location that receives limited foot traffic.

THE GOAL

  • Add an additional 10-20 new patients to the practice each month.
  • Target individuals in an around the Porter Square location.
  • Focus on specialty treatments.
  • Maintain a patient acquisition cost under $80 per new patient.
  • Provide detailed reporting to prove campaign sucess.

THE SOLUTION

A multi-channel online advertising campaign was designed to target highly-relevant keyword searches across Google & Bing along with Re-targetting Ads on Facebook. A high-converting landing page was developed with call tracking and analytics fully integrated.

THE RESULTS

The landing page delivered by Gold Promotion is both attractive and functional, using multiple calls-to-action to call or book an appointment online. Highly-targeted PPC advertising campaigns were launched on both Google & Bing; utilizing the latest in advertising enhancements to maximize exposure and website clicks. To complement the direct intent PPC traffic, high-quality Facebook Ads were also deployed in order to retarget custom audiences and past website visitors. The combined campaigns delivered roughly 25 qualified conversions per month, at less than 50% of the target acquisition cost per patient.

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