Parrelli Optical, a massachusets based chain of eye doctors, was looking to add new patients to a Cambridge, MA location that receives limited foot traffic.
A multi-channel online advertising campaign was designed to target highly-relevant keyword searches across Google & Bing along with Re-targetting Ads on Facebook. A high-converting landing page was developed with call tracking and analytics fully integrated.
The landing page delivered by Gold Promotion is both attractive and functional, using multiple calls-to-action to call or book an appointment online. Highly-targeted PPC advertising campaigns were launched on both Google & Bing; utilizing the latest in advertising enhancements to maximize exposure and website clicks. To complement the direct intent PPC traffic, high-quality Facebook Ads were also deployed in order to retarget custom audiences and past website visitors. The combined campaigns delivered roughly 25 qualified conversions per month, at less than 50% of the target acquisition cost per patient.