CASE STUDY: Healthcare Marketing

THE CHALLENGE

Parrelli Optical, a massachusets based chain of eye doctors, was looking to add new patients to a Cambridge, MA location that receives limited foot traffic.

THE GOAL

  • Add an additional 10-20 new patients to the practice each month.
  • Target individuals in an around the Porter Square location.
  • Focus on specialty treatments.
  • Maintain a patient acquisition cost under $80 per new patient.
  • Provide detailed reporting to prove campaign sucess.

THE SOLUTION

A multi-channel online advertising campaign was designed to target highly-relevant keyword searches across Google & Bing along with Re-targetting Ads on Facebook. A high-converting landing page was developed with call tracking and analytics fully integrated.

THE RESULTS

The landing page delivered by Gold Promotion is both attractive and functional, using multiple calls-to-action to call or book an appointment online. Highly-targeted PPC advertising campaigns were launched on both Google & Bing; utilizing the latest in advertising enhancements to maximize exposure and website clicks. To complement the direct intent PPC traffic, high-quality Facebook Ads were also deployed in order to retarget custom audiences and past website visitors. The combined campaigns delivered roughly 25 qualified conversions per month, at less than 50% of the target acquisition cost per patient.

  • Digital Marketing in 2018 – Growth Hacking Our Way Forward

    Hi! Ryan Schulz, founder of Gold Promotion, here with a long-overdue blog post and company update. Since starting the digital agency in 2014, the business has gone through quite an evolution. During this time, we have explored multiple models from affiliate marketing to client services to lead generation, and have increased our sophistication both from...

  • Google Updates Local Search with Pigeon Update

    This past week, Google rolled out an update to their local search algorithm. You know, the algorithm that ranks the listings that appear on Google Maps? Google has not released a lot of formal information about the update, but ‘Pigeon’ is being tracked closely by the SEO industry. The new local search algorithm ties deeper into...

  • Boston SEO Services – How to Perform an SEO Audit

    For small business owners, performing an SEO audit can be a difficult task. A good starting point is to use software, like the SEO Reporting Tool on our website. These tools will provide you with a high level overview of the functional areas of SEO, and identify areas of concern. A report like this can...

  • Boston SEO Services - It's About More than Keyword Rankings

    Savvy businesses already understand the value of SEO. By increasing rankings in organic search results you will get an increase in website traffic which ultimately leads to new customers and SALES. It is important to find a reliable partner that not only has expertise in internet technologies but also understands business. You see, digital marketing companies...

  • Paid Search Sees Positive Growth Once Again

    The first quarter of 2014 again saw positive growth in Paid Search. Search engine advertising rose 8 percent year over year, according to IgnitionOne's latest report. The report looked at paid search trends in Q1, looking at search performance across the IgniteOne platform which is used by major brands and agencies. Paid search clicks rose 5...

  • $47.5 Billion in Q3 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago

    Q2 2013 sales grew nearly 16 percent year-over-year to $49.8 billion, marking the fifteenth consecutive quarter of positive year-over-year growth and eleventh consecutive quarter of double-digit growth. “The second quarter of 2013 saw a healthy acceleration in the online spending growth rate to nearly 16 percent on the strength of a particularly enthusiastic April from consumers,”...

Do you Need Professional Help?

View the
full details
of this
PackAgE
close-link

View the
full details
of this
PackAgE
close-link

View the
full details
of this
PackAgE
close-link

View the
full details
of this
PackAgE
close-link

View the
full details
of this
PackAgE
close-link
REQUEST DEMO
close-link

View the
full details
of this
PackAgE
close-link

View the
full details
of this
PackAgE
close-link
Free Website Audit ToolTRY IT NOW