USING ANALYTICS & REPORTING FOR MEASURED SUCCESS
When you spend marketing dollars, you expect results. Fortunately, analytics software allows for measurement of almost all things digital, including web, social, mobile, and email.
How does your business measure online success? Does the marketing department truly understand what’s working and what’s not? Have they tracked the return on investment for your search engine optimization (SEO), search engine marketing (SEM), advertising and PPC campaigns? Do you truly understand the value of your online marketing efforts?
Establishing campaign benchmarks and KPI’s to measure performance is vital to the success of every digital marketing program. To get this type of information and begin answering questions essential to your business and online strategy, a fairly large amount of data is needed. You need information on your visitors and customer base, and then you must determine how they are behaving online. You need up-to-date and accurate data and statistics for your website and mobile apps, such as real-time visitor information, engagement data, and demographic information. Then you need to analyze everything to figure it all out.
MARKETING ANALYTICS – AN INTEGRATED APPROACH
It’s time to move beyond web analytics, and adopt an approach that allows analysis and correlation of data from each marketing channel, both at an individual level and together as an integrated system. As a marketer, you must understand how each campaign is performing, and how they work together in synergy.
The marketing campaigns of today are not one dimensional, and it’s important to adopt an approach that takes this into account. Looking at things holistically can provide more accurate attribution models & better reporting; ultimately providing you with the information you need to understand campaign performance.
Analytics can help you get insights into the performance of your website, mobile apps, email marketing, social media, PPC advertising, and most other online advertising campaigns that you may be running. New advancements in digital analytics are also helping marketers connect the dots between online and offline marketing through the use of new technologies and intelligent marketing attribution models.
RESULTS BASED & DATA-BACKED DIGITAL
MARKETING STRATEGY
A properly implemented digital analytics solution will provide all of the measurable needed to guide your decisions and optimize marketing spend. Some essential reports & performance metrics include:
- User Acquisition Reporting
- Click-Through-Rate (CTR)
- Bounce Rate
- Conversion Rate
- Social Media Performance
- Top Landing Pages
- Top Exit Pages
- Cost-Per-Click (CPC)
- Cost-Per-Acquisition (CPA)
- Per Session Value $
- Return On Ad Spend (ROAS)
NEED HELP WITH MARKETING ANALYTICS?
Can you measure the effectiveness of your online marketing efforts? Our analytics and reporting solutions provide measurable data & business-critical metrics, with reports that are both timely and easy to understand. We use enterprise class analytics and reporting to identify areas of weakness and opportunity. Our digital marketing experts then combine data-driven analysis with social psychology, in order to provide results that are among the best in the industry.
We are constantly testing in order to increase visibility, improve conversion rates, lower marketing costs, and drive sales. Our analytics and reporting solutions provide business owners, executives, sales managers, and marketing professionals the tools they need to make intelligent business decisions that are fact-based and research-driven.
