LOCAL SEARCH MARKETING
Get Found by High-Intent Local Buyers — Across Every Market You Serve
When customers search locally, they’re ready to act. Gold Promotion helps local and multi-location businesses capture high-intent demand through performance-driven local search marketing.
We combine local SEO, paid search, listings optimization, and conversion strategy to increase visibility where it matters most — in Google Search, Maps, and local results — turning searches into calls, visits, and leads.
WHY LOCAL SEARCH MARKETING MATTERS
Local search has become the default way customers discover businesses. Whether someone is searching for a nearby service, comparing options, or looking for directions, local intent signals urgency.
Businesses that appear prominently in local search results earn more clicks, more trust, and more customers. Strong local visibility isn’t just about rankings — it’s about being present at the exact moment a buyer is ready to choose.
For multi-location brands, local search marketing ensures each location competes and wins in its own market — without sacrificing brand consistency.
HERE ARE THE KEYS TO LOCAL SEARCH MARKETING
Mobile-friendly Website
Develop your website with the user in mind, providing a simplified mobile experience that provides the most important elements up-front and makes then easily accessible. Your website must load fast, work seamlessly on mobile, and guide users toward action. We optimize for usability, speed, and conversion across devices.
Local Search Engine Optimization (Local SEO)
Perform onsite & offsite optimization to secure a top position and optimal display in search. This includes technical aspects such as site structure and proper markup as well as other factors like citations and boosting geo-relevancy.
Local Business Listings (Citations)
Local search listings are one of the most powerful ways for small businesses and franchises alike to market themselves online. Local business listings including reviews, maps listings, directions, photos, images and videos; all of which come together to create an extremely powerful profile for local businesses.
Online Advertising (PPC)
Local search advertising is typically focused on ads that appear as a result of local keyword searches relevant to your business, product, or service. With proper execution platforms like Google AdWords, Facebook, and Bing Ads can deliver excellent results for demand & lead generation.
Social Media
Leverage social media to start a conversation with your customer base and interact with the local community. Social Media is a great way to spread your unique message, build your brand, and drive traffic to your website and into your sales funnels.
Reviews & Reputation Management
Most people today read reviews before making a purchase decision. They are considered to be a trust signal and social proof that can push a buyer closer down the path to purchase. Having a strategy to generate and respond to reviews is essential to local success.
Conversion Optimization (CRO)
Sometimes having a high-quality, mobile friendly website is not enough. When your business is serious about conversions (think: landing pages), then split testing and optimizing your website can mean big improvements in phone calls, signups, and sales.
Local Deals
Offering promotions through local deals sites can increase local exposure, drive additional traffic to your website, and customers through your door.
Don’t Forget Video
Video is such a great format for storytelling and engaging an audience. Move beyond traditional advertising and leverage online video to promote your business through channels like Facebook, Instagram, and YouTube (the second largest search engine by volume).
