CONTENT MARKETING – FUEL FOR
YOUR DIGITAL CAMPAIGNS
Content marketing plays a central role in nearly all online marketing campaigns. In fact, recent polls have shown that 78% of Chief Marketing Officers think that custom content is the future of marketing; with roughly 30% of their marketing budgets are allocated to content marketing on average. Content marketing is the art of communicating with your prospects and customers without overtly selling. Instead of pitching your products or services, you are delivering content that educates or otherwise engages the buyer. This is an ongoing process of creating, distributing, and promoting high-value, shareable content in order to a build your brand, and generate buyer interest. The key to content marketing is creating high-quality content, and then distributing it so it reaches your target market. You must clearly define a strategy which outlines scope and process. More importantly, it should outline both how you will execute the plan, and the resources required. It should be integrated into your overall marketing strategy, as it has huge value for building social, influencer, affiliate, paid & organic search campaigns.
DEFINE YOUR CONTENT MARKETING GOALS
What are your campaign goals, and how can content help you achieve them? Developing quality content is no small task, so it is important to develop a plan for success. Think about the content opportunities available to you; website links (blog posts for example), infographics, video, pictures, apps, contests, games, and more. Set a plan that outlines the type of content that you will create, and how it will be used. Consider your audience and how you will reach them; then create content that is both engaging and persuasive. Easy right? 🙂
CREATE HIGH QUALITY CONTENT
Let’s face it; creating high-quality content is not easy. It is a time-intensive process, and it’s is vital to online success. Armed with a solid content plan, it is time to refine & create. Think about ways in which your content creation efforts can be scaled. For example, you might have an eBook that can be turned into a series of blogposts & social media promotions. Remember, focus on producing quality content that resonates with your audience, but also persuades and incites action; ultimately leading to the conversion or sale.
CONTENT DISTRIBUTION & PROMOTION
What’s the point of creating fantastic content if nobody sees it? With your content ready, and paired to the appropriate channel (blogs, Facebook, YouTube, Pinterest, Instagram, etc.), it’s time to schedule and prepare for everything for release. Your content should be distributed strategically, by pushing out releases first to your blog or company websites, following with promotion using search engine optimization, advertising, email and social media.
WE HELP WITH CONTENT STRATEGY—
AND WHAT COMES NEXT.
Content marketing services include blog posts, eBooks, press release writing, SEO articles, datasheets, infographics and videos, along with the best distribution and syndication services in the industry.
We will work with you to produce high quality content that speaks to your target market, and then promote it using search engine optimization and targeted advertising on industry websites, search & social media. All this leads to increased awareness and valuable, in-market traffic that converts.
