USING INFLUENCER MARKETING FOR AWARENESS & PROMOTION

Influencer marketing is an extremely powerful form of online marketing, allowing businesses to tap into new audiences by working with influential individuals with large audiences and established trust. Influencers are writers, celebrities, athletes, artists, creators, teachers, experts, and public figures. They are active on social media and blogs, and can be powerful brand advocates and niche promoters. Trends are often created by influencers and spread organically through social media and blogs. Everything from new products and services, to music and events spread virally online. Influencer marketing is some of the best word of mouth advertising a business or brand can engage in. Opportunities in influencer marketing largely depend on the business, and they often fit into a larger digital strategy inclusive of content marketing, digital PR, social media, SEO, and advertising. Consumers today are savvy, and the abundance of information and growth of advertising has led to increasing skepticism and distrust for traditional company-driven marketing. The rise of influencer marketing has provided smart marketers the opportunity to work with relatable people who are subject-matter experts, popular, or have the influence and reputation to sway people, drive awareness, and incite action.